King PPC
Your Dedicated
Pay Per Click Specialist
Maximise your ROI with tailored Google Ads, Meta Ads & PPC Consultancy.
Built to convert, managed with precision.
King PPC | The Pay Per Click Specialist
Welcome to King PPC – your expert partner in paid advertising.
We specialise in Google Ads, Microsoft Ads, and Meta Ads, crafting high-converting campaigns that drive results.
Whether you’re looking to increase leads, boost eCommerce sales, or scale your brand awareness, we’ll build a strategy that cuts waste and improves ROI.
Let’s take your marketing to the next level.
Services Provided by King PPC
Tap into untapped audiences on Bing and Microsoft’s ecosystem. Great for B2B, older demographics, and lower CPCs.
Build awareness, generate leads, and retarget website visitors across Facebook and Instagram with thumb-stopping creative.
Need strategy, audits or ongoing guidance? We help brands restructure accounts, improve performance, and scale.
The Leading PPC Expert,
King PPC
King PPC is a freelance Pay Per Click consultancy led by Mathew Walters, a Google-certified specialist with nearly a decade of hands-on experience managing ad accounts for brands across the UK and internationally.
Having worked both in-house and agency-side, Mathew brings a performance-first mindset to every client, combining strategic thinking with technical PPC expertise.
Whether you’re just starting out or looking to scale, King PPC gives you the advantage of big-agency thinking with the attention of a one-to-one partner.
EXCELLENT Based on 15 reviews Posted on Danni DunsterTrustindex verifies that the original source of the review is Google. We engaged with Mathew after another company let us down and we saw our conversions drop through the floor! Mathew was able to steady the ship quickly and then help us to maintain a steady flow of leads which is the success to any business. He is incredibly knowledgable and quick to take action when requested. Would highly recommend.Posted on Daniel YoungTrustindex verifies that the original source of the review is Google. I’ve been working with Mat for 4 months now and have never been busier. I’ve had to hire staff, expand my premises, and I’m fully booked until the end of the year unless I bring more people on. His work has genuinely transformed my business - highly recommend.Posted on Balustrade UK Ltd Balustrade UK LtdTrustindex verifies that the original source of the review is Google. Matthew is Fantastic at what he does and I highly recommend him!Posted on Trust Electric HeatingTrustindex verifies that the original source of the review is Google. We've been working with Mathew from KING PPC for several months now, and the results have been phenomenal. Mathew is incredibly organised, data-driven, and meticulous in his approach. His obsession with analytics has significantly reduced our cost per lead (CPL), and his quick response time is great. Mathew's expertise in PPC is evident from the high click-through rates, impressions, and conversions we've achieved since partnering with him. His Google Ads expertise across Search, Display, Shopping, and Video ensures he stays ahead of the latest trends and best practices. We couldn't be happier with the professional and result-driven service we've received from KING PPC!Posted on Alex BlackhamTrustindex verifies that the original source of the review is Google. Highly recommend for PPC services, good value, very good quality and his customer service is second to none!Posted on Darren TaylorTrustindex verifies that the original source of the review is Google. Over the last 10 years we have used many PPC companies, most a waste of time. Since moving to King PPC, our sales have trebled and our PPC spend is down 50%. I can't recommend King PPC enough.Posted on Kirk BoultonTrustindex verifies that the original source of the review is Google. Matthew has an amazing knowledge of how it works on google ads Great job Matthew thanksPosted on Chris BrownTrustindex verifies that the original source of the review is Google. We used King PPC initially to help with our own efforts and also recommended to our clients. Great service, very responsive and knowledgeable.Posted on reeyce whitehouseTrustindex verifies that the original source of the review is Google. Very happy with the service provided. Quick and efficient service. I have saved money, been given excellent support and advice for when I am ready and have a plan for my next steps. 100 percent recommended 👌
Our Latest News

What is PPC?
Pay-per-click (PPC) is a form of online advertising that allows businesses to drive traffic to their website by paying for each click on their ads. In other words, PPC is a way of buying visits to your website rather than earning them organically through search engine optimisation (SEO).

How To Know If Your Business Needs PPC
If you’re a business owner or marketer, you’ve probably heard a lot about pay-per-click (PPC) advertising. But how do you know if your business needs PPC? In this blog post, we’ll explore some of the key signs that your business could benefit from PPC advertising.

PPC Management Fees Vs Ad Budget
At KING PPC we are experts in PPC campaign management, and we believe it’s crucial to clarify the distinction between PPC management fees and ad management budget, as this understanding can significantly impact your decision making when considering PPC for your business.

What is PPC?
Pay-per-click (PPC) is a form of online advertising that allows businesses to drive traffic to their website by paying for each click on their ads. In other words, PPC is a way of buying visits to your website rather than earning them organically through search engine optimisation (SEO).

How To Know If Your Business Needs PPC
If you’re a business owner or marketer, you’ve probably heard a lot about pay-per-click (PPC) advertising. But how do you know if your business needs PPC? In this blog post, we’ll explore some of the key signs that your business could benefit from PPC advertising.
Looking for a Google Ads Expert You Can Trust?
Let’s build a profitable PPC strategy that drives real results, without wasting budget.